What to do before listing your property

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  • with Taylah Antoniolli, iThink Property

Selling your property is a big deal and as an owner, you invest a lot of time and money into the process. Here is a list of things you can do to aid the sale of your property before it even hits the market.

Assess the market

From the moment your property is listed it should be priced correctly. Ensuring your price is competitive in the market is vital, setting your price higher can have your property on the market for longer. If you are confused about price points, the current market or where your property stands in the sea of sales, have a chat with your agent. Before listing, your agent will sit you down and go through a comparative market analysis, which includes a breakdown of similar properties in the area and their sold prices. By combining these statistics with your own research and the agent’s suggestions, you will be able to price your property accordingly and competitively.

Address any maintenance issues

Before your property hits the market it is a good idea to address any minor maintenance issues. Don’t go overboard or take on too much as it can quickly get expensive and time-consuming. Try and stick to the cosmetic changes, such as patching any holes in walls, giving rooms a fresh lick of paint, replacing or cleaning carpets and updating the gardens.
Invest money into marketing
Buyers see thousands of properties online every day, so you want to ensure your property leaves an impression and grabs their attention. Professional photos are an absolute must when it comes to marketing your property. You will also want to factor in marketing through digital channels such as Realestate.com.au and domain.com.au, as well as social media. By marketing your property across various channels you can ensure you are reaching 100% of active buyers, so it is vital that you include it in your budget.

Update your interiors and exteriors

Declutter all your rooms to ensure you are showing off the space in its best capacity. It is also a good idea to remove personal items and photographs and create space buyers can imagine themselves in. You might even want to employ a styling/staging agent to do all the hard work for you. If you are doing it for yourself opt for minimalism, and try not to make the space too busy or crowded.

Have patience

Selling property doesn’t happen overnight. It is important to trust your agent and believe that they have your best interests at heart.You can’t expect to come out of your first open home with an outstanding offer, and while it isn’t impossible, it is a rare occurrence.